The QR code has gone from quirky technology to an integral part of life, especially when it comes to marketing. With tons of data easily encoded in its tiny patterns of black and white squares, they’re a great option for providing important information or enhancing your printed collateral with a multimedia experience.
When your patrons scan a QR code, they’re immediately sent into some kind of expanded experience. That can be a powerful tool to direct customers towards different ways to spend, encourage return visits, highlight a new game or promotion, and much more. It’s quick and convenient for patrons to scan, making it a great investment with a likely high return rate.
For instance, if you’re trying to increase repeat visits, you might consider using a QR code as a way to encourage patrons to sign up for a loyalty program. A QR code embedded in an easy-to-locate environmental graphic can quickly send existing clients, perhaps ones who are already having a great time out at the casino that evening, to an easy sign-up portal. Rather than requiring patrons to go through the effort of typing in a web address or remembering to go to the sign-up site later on, it makes the whole process quick and easy, improving your odds of getting more patrons to follow through.
Similarly, a QR code is a creative way to provide an instant perk or reward to customers. After all, people come to casinos for great entertainment and to feel like they’re somehow “winning.” Offer them a way to get an “instant win” by scanning a QR code and revealing a small but fun reward of some kind. Perhaps it’s randomized, perhaps it’s a consistent coupon or other promotion – the idea is to encourage more interaction and use those promotions to nudge patrons towards the experience you want them to have.
QR codes can even be helpful for lowering the “barrier of entry” for casino newcomers. When you bring a first-time patron through your casino’s doors, you want them to explore, play different games, and have an experience that makes them want to come back repeatedly. For patrons who might feel a little intimidated or inexperienced, a QR code could take them straight to a tutorial video to teach them how to play a particular game. By giving them a low-pressure way to learn, you’re increasing your chances of these new patrons spending more time in the casino, playing more, and perhaps even returning.
At LCP, we’re experts in combining the latest technology with visually stunning graphic design to produce excellent results for our clients. Contact us today and find out how you can turn simple décor into a multimedia marketing experience.