Environmental graphics are a stylish, creative marketing tool. For a casino, these graphics can create a mood, delineate certain areas, or even promote a particular game you’re looking to promote.
While the traditional image of environmental graphics involves solutions like standees, signage, and general décor, there’s one area of your casino that’s probably being underutilized: the elevators.
Elevators are easy to overlook – after all, they’re not particularly flashy, people don’t spend much time in them, and they’re seen as a utility rather than a full part of the casino “experience.” When you overlook elevators, however, you’re overlooking a major marketing opportunity.
Think about who uses elevators, how, and when. Anyone who is using your casino’s elevators is already a customer who has made the first and most important decision: walking through the front doors at all. They’re already primed and in the emotional and mental state to spend some time enjoying what the location has to offer, which means they’re also most likely open to spotting new and exciting opportunities.
Most people are going to use those elevators at some point, too, meaning that anything placed on elevators will reach a wider audience than most other points in the building. Strategic use of high-traffic areas is critical to effective marketing with environmental graphics, and there are few spots as high-traffic as “utility” locations. Guests who are waiting for an elevator or riding inside an elevator have very little else to occupy them visually; there’s less competing for their attention, so they’re more likely to notice and absorb visual messaging directed at them in those spaces. As they head to different areas of the casino, they’re in the perfect frame of mind to learn about a new game that you’re promoting.
Environmental graphics both on the outside of elevator doors and inside the elevators themselves can be effective tools for drawing patrons’ attention to a particular game or promotion. Graphics on the outside of doors can stand out from the surrounding walls and draw attention from patrons waiting for their elevator, while interior graphics are a natural visual draw for patrons currently in that enclosed space with little to distract them.
LCP has the expertise and technology you need to create eye-catching environmental graphics that will turn your elevators into colorful, effective marketing tools. Ready to promote your latest game? Talk to the LCP team today and learn more about the possibilities!